There are so many factors to consider when planning a fashion campaign or event. The list includes garments, invitations, lighting, music, and everything in between. Unfortunately, one critical element that often gets lost in the noise is creating a diverse and inclusive experience, letting the world know that this brand understands the needs and values of today’s audiences.
Diverse companies in any field manage to increase their profit by hiring employees from different backgrounds and enjoying multiple voices and opinions. In fashion, diversity also means catering to different age groups, sizes, and preferences in the items on sale and the faces representing the brand.
We discuss the topic of inclusion in fashion on many levels, including gender-neutral garments and clothing solutions for people with disabilities. Diversity was also a central value when planning Kornit’s Fashion Week runway shows. Here are several ideas to keep in mind for an inclusive fashion celebration.
Last but not least, today’s audiences appreciate inclusive brands and reward them with more business and loyalty. A third of customers actively consider inclusion when making purchasing decisions. The same audiences can also spot inauthenticity, so it’s vital that our intentions remain honest and come from the right place. Still, convincing business leaders to promote diversity by mentioning the boost in sales never hurts.
While the notion of producing so many items seems problematic, on-demand manufacturing solutions make it easy. Companies can cater to shoppers’ needs without any added risk and diversity becomes about a lot more than just PR.
This is an exciting time in the fashion world and beyond. Many people and businesses begin to see things that up until now were below the surface. If we harness this rising awareness and pair it with enabling technologies, the next era in fashion can be far more creative, equal, and beautiful.
We are very excited about Kornit Fashion Week and look forward to either seeing you there in person or having you follow us live on our different social media channels. We couldn’t think of any better way to practice what we preach