Arrow Digital to distribute Kornit Printers

Kornit has collaborated with Arrow Digital, a distributor of materials and equipment for the digital printing and cutting markets, to increase its presence in digital printing business in India. Under this partnership, Arrow will be responsible for the distribution of Kornit’s direct to garment machines, inks and consumable spare parts and other relevant products. Besides, it will also provide service and application support to its Indian customers.

“Our goal is to continuously improve our customers’ experience in every aspect. Expanding our network of sales and support personnel and being close to where our customers are located is a key initiative towards achieving that,” said Buck Kim, President of Kornit Digital Asia Pacific Limited.

Arrow Digital believes that the Indian garment industry, with the rise in the skilled labour market, is now moving towards mass customization. Also, the people are now switching from screen to digital printing.

Kornit’s portfolio of direct-to-garment products is the perfect fit for its aggressive growth strategy in the digital textile market.

“Green technologies, better quality and on demand short runs are now the trend. Social media and e-commerce contribute to the demand for digital technologies. We are ready to take the direct-to-garment market to the next level, combining our support and expertise with Kornit’s cutting-edge technology for this segment,” said Sam Patel, CEO of Arrow Digital Pvt. Ltd.